As part of this year's edition of the most important national award for projects in the field of public relations, the HUOJ Grand PRix, our campaign "Croatia 2074 – A Glimpse into the Future" was awarded silver, as the project with the highest points in the integrated campaign category.
On the occasion of the 140th anniversary of our client - Croatia osiguranje, the longest-standing and largest insurance company in Croatia, in cooperation with the client and the Adris group and the Bruketa&Žinić&Grey agency, we designed and implemented the project "Croatia 2074 – A Glimpse into the Future", a multimedia pavilion dedicated to reflecting on the future of Croatia.
In the implementation and communication of the project, we used an integrated approach in order to achieve the best possible results in terms of visibility, reach and engagement of the target public, especially young people, and the implementation itself was segmented into three key phases. In addition to the usual PR techniques and tools, such as press releases, briefings for journalists, conducting interviews and guest appearances, we also used innovative approaches to arouse public interest in the project, such as a special web platform. The futuristic look of the Pavilion and its content integrated a communication solution that will in itself generate interest from the media and other target audiences, while also ensuring a wider social benefit.
Video projections for five key areas, with three possible scenarios each, a total of 15 author films, were shown simultaneously in the Pavilion. The video content was designed in social media formats, in order to get as close to young people as possible, and young people also came thanks to organized guided tours with scientists. In addition, guided tours were also organized for employees of Croatia osiguranje.
Survey questionnaires were set up through the Pavilion's online and offline channels, through which interested citizens and visitors to the Pavilion and the web platform could express their opinions on the most promising scenarios for Croatia's future. The survey results aroused additional interest from the public and the media. The campaign ended with the official premiere of the documentary film "Croatia is Croatia".
In conclusion, this project successfully sent a strong message: we create the future ourselves - tomorrow is shaped today through the decisions and actions of individuals and the community.
In addition to this project, there were two more of our projects in the HUOJ Grand PRix 2025 finals:
• Business inspiring culture – BOSQAR INVEST and the Croatian National Theatre in Zagreb
• Sunset Sports Media Festival 2024 - in cooperation with Prime Time Communications d.o.o. for Sunset Media Festival d.o.o.
The HUOJ Grand PRix award is primarily a recognition of experts and colleagues, but also motivation for additional efforts, innovation and presentation of the profession of public relations and the importance of communication in the public. The added value of the award is the education and training that results from the exchange of experience and knowledge through the presentation of communication projects.
Once again, we thank our clients for their trust and congratulate everyone on the awards they won!
