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dr. sc. Božo Skoko

External consultant for strategic communications

Božo Skoko is a leading Croatian public relations expert who has successfully linked practical and scientific work in this field. He is an assistant professor at the Faculty of Political Sciences, University of Zagreb, where he heads the public relations course. He is Millenium promocija’s partner and strategic consultant.

Božo obtained his doctorate in international public relations. He additionally specialised in public relations and communications management in Croatia and abroad. He is the author of a series of scientific and expert works in the fields of international relations, public relations, media and promotions. His first book, "Croatia – identity, image and promotion" (Školska knjiga, 2004 and 2005), deals with the issues of the Croatian identity and image. He is also the author of the book "Handbook for understanding public relations" (Millenium promocija, 2006) and the manual dedicated to managing national identity and image "State as a brand" (Matrix Croatica, 2009).

He is a guest lecturer at the Diplomatic Academy, Croatian Ministry of Foreign Affairs and European Integration.

Božo was a journalist and editor on Croatian Television (national public broadcaster). He lead numerous PR projects and consulted managers, political officials, corporations and institutions in Croatia and neighbouring countries, including the Delegation of the European Commission to Croatia.

www.bozoskoko.com